SEO Truth or Myth
Truth or Myth?
Only reciprocal links are considered valuable in search engine optimization.
Myth! There are two types of links, non-reciprocal links (incoming) and reciprocal or trade links. By definition, trade links are mutually linked between two sites, being beneficial to both. Search engines now consider trade links to be less reliable as a measure of usefulness and do not give them much weight. It is incoming links that are considered to be the most crucial offsite determination of a site's popularity. Find more about link buildling.
Truth or Myth?
A spider is more powerful than a crawler
Myth! A crawler, is also known as a spider or bot. They are different names for the same thing. Both automatically index web sites. A web sites source code is then copied into an index database. Spiders (or crawlers) are essential for search engine query results.
